In an exciting new development for Kenya’s cultural and creative industries, HEVA Fund has launched a KSh 644 million ($5 million) investment designed to support thousands of young creatives, with a strong emphasis on empowering women. The funding will be directed towards two innovative financial products, Ota Kopa and Ota Kopa Plus, both aimed at bridging the gap in the creative sector’s access to financial resources.
These products will offer creatives the opportunity to secure loans, ranging from KSh 999,999 to KSh 4.99 million, to fuel their businesses in key areas such as fashion, film, music, gaming, and performing arts. With the support of financial service providers like Kenya Bankers Sacco and Lipa Later Ltd, the initiative is expected to benefit over 7,000 creatives, giving them the opportunity to grow their businesses and improve their craft.
Wakiuru Njuguna, Managing Partner at HEVA Fund, shared her optimism, saying, “This initiative is about creating lasting impact in the creative sector by making financial support accessible to those who need it the most. We want to provide the necessary capital and expert advice to enable these businesses to thrive.” The Ota Kopa program, with its accessible loan structure, is aimed at helping creative professionals—from content creators and musicians to fashion designers and filmmakers—pursue their passion while building sustainable businesses.
With the growing recognition of Kenya’s vibrant creative industry, this partnership promises to provide a much-needed boost and further establish the country as a hub for creative talent. Through the support of HEVA Fund, Kenya’s creatives are poised to shine on a global stage, with the resources and mentorship to back them up.
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